IDG Contributor Network: Why do marketers in 2017 still spam?

As a marketeer who works relentlessly with marketing automation platforms and preaches the value of nurturing leads through email to clients, I’m very sensitive to the cold emails I receive. If your work inbox is anything like mine, it most definitely does not need any unsolicited emails clogging it up.Over the past few weeks I have been astounded by the quantity and poor quality of cold emails flooding my inbox, even from brand names that should know better. The "luring" topics are varied