IDG Contributor Network: Why 'Design Thinking' is becoming a game changer for many enterprises

Just over a year ago Capital One has acquired Adaptive Path, one of the most prominent design firms of recent years. About the same time Accenture acquired Fjord, another design leader, and IBM is on track to grow their in house design team to more than a 1,000 people. What's going on?Even though, the term 'Design Thinking' has been coined back in the 90s, only in recent years Apple, Google and other "design leaders" have been able to achieve astonishing success. Why?Design Thinking has grown pa