IDG Contributor Network: Why design thinking hasn’t saved your digital transformation – yet

Design thinking was supposed to the secret sauce for accelerating digital transformation. How has design thinking worked for you? Has it lived up to its promise? Are your digital transformation efforts more effective?Accurate statistics on the successful use of design thinking in digital transformation are scarce. A McKinsey & Company report states that 70 percent of digital transformation efforts fail to achieve their desired results. Extrapolating from that dismal success rate, design thi