IDG Contributor Network: Where the IT dollars flow in the Digital Age

We’re all looking at digital technologies and how powerful they are in shaping an organization’s future. If you read the press, you’d likely think that digital is all about the CMO-driven digital agenda for growth and changing the relationship with users (customers, employees and partners). But the press can be deceiving.At Everest Group, we recently conducted research around digital tech implementations. One of the most interesting parts of this research is that we found that