IDG Contributor Network: When UI is about experience – and when it is not

When it comes to watching a movie, playing a video game, or even shopping online for certain types of products, it’s almost all about experience. If the experience was good, some amount of pleasure was involved.However, when you want to book a cab on your mobile app, you are not looking for experience in the sense of pleasure. You are looking to get the task done as quickly as possible. The same is true when you want to fill out your employer’s time sheet software.Role of UI in strat