IDG Contributor Network: What problems are digital solutions solving?

This year’s business conference season is in full swing, so I’ve been privy to the latest and greatest pitches from service providers around the world. The marketing has improved dramatically over the last few years. The presentations are shorter, the slideware is more direct and the speakers are more confident. “Digital” is everywhere, followed closely by “design thinking.” Cloud and as-a-service are old news. All of this should make a professional skeptic li