IDG Contributor Network: What marketers need to know about millennial shopping habits in 2016

You’ve been told for years that you should keep an eye on millennials. Regardless of who your target market is at the moment, you must understand who millennials are, what they like, and how they interact with their favorite brands.
Ultimately, reaching millennials will determine your long-term success as a business.Who are Millennials?The term “millennials” is thrown around so much that it’s become essentially meaningless in many circles. Some people don’t even kn