IDG Contributor Network: What makes a winning product?

Why do some products succeed while other highly innovative products fail? If you ask Clayton Christensen, a Harvard Business professor considered one of the world’s leading experts on innovation and growth, he’ll tell you that when customers buy products, they are “hiring” them to help with jobs to be done. Winning products get the job done.To illustrate his point, Christensen has spoken frequently about his work with McDonald’s to help the fast food chain improve t