IDG Contributor Network: What is a sales engagement platform anyway?

In a world where everyone wants to be a platform, do we need yet another? It depends on who you are. For sales, marketing and customer success teams, having a solid platform to manage the customer engagement process from end to end can yield real dividends.As it is, the marketing-sales conversion process is full of leaks. All kinds of stuff just doesn’t happen. According to a CSO Insights-Accenture study, 93 percent of companies close fewer sales than forecast. SiriusDecisions found that s