IDG Contributor Network: What businesses need to know about Google's Fred update

Since March, the marketing industry has been closely tracking a Google algorithm update, nicknamed “Fred” by one company executive. While some businesses haven’t noticed a difference in their search rankings as a result, many others have seen a considerable drop. Businesses that don’t normally pay attention to their rankings should double check to ensure all their sites are still featuring prominently in relevant searches.Whether your business has noticed a change to your