IDG Contributor Network: What Apple’s App Store can teach us about digital transformation

When the iPhone launched in 2007, Steve Jobs didn’t want the device to include native third-party apps. Originally, Jobs wanted developers to create web 2.0 and Ajax apps with modern web standards that could integrate with iPhone services. It failed to take off, and Jobs corrected course within four months.Fast-forward a decade and the repository of native third-party apps in Apple’s App Store has reached 2.2 million, driving over $70 billion of revenue for its global developer commu