IDG Contributor Network: Wake-up call: today’s B2B software buyer has completely changed

[This post was cowritten with Chad Quinn, President and Co-Founder of Ecosystems]We are living in the age of Disruption.  Change continues to come in fast and furious waves, and as the Fourth Industrial Revolution plows ahead, we are witnessing the disruption of entire industries, companies, institutions, and functions at a pace never seen before.Sales is not isolated from this change. The Sales Function will change more in the next 3 years than it has in the past 50 years.  What most