IDG Contributor Network: Using mobile location data to track the Amazon bump, and other retail data innovations

Innovative retailers are experimenting with all sorts of novel ways to increase shopper foot traffic in their bricks and mortar locations. In today’s retail environment, it’s no easy task. Data shows that some such initiatives, such as a recent partnership between Kohl's and Amazon could have a positive impact, and I expect that as time goes on consumer data and insights will also be what propel a lot of tomorrow's retail innovations.Over the past several months I’ve thought a