IDG Contributor Network: Using data to cross the finish line

In today’s technology-driven business landscape, many organizations understand that data is the currency of digital transformation – yet very few have the foresight to look beyond the traditional sources of information we’re accustomed to. Focus tends to rest solely on the transactional nature of business as we know it and in the age of “disrupt or be disrupted,” stagnation does not bode well.New sources of data are appearing continuously, and these new sources oft