IDG Contributor Network: Unstructured customer data is a goldmine, here’s how to use it

As companies become more connected and more skilled at data collection, there is a glut of information that many of them aren’t sure how to organize. Not to mention the number of stakeholders vying for access to that data often causes information to get watered down to make it useful for everyone. This prevents it from being used for more specific tasks. When it comes to customer success data, this is a real problem.The good news is there is enormous value in leveraging unstructured data t