IDG Contributor Network: Understanding the CEO’s role early in digital transformation programs

CIO leading or participating in digital transformation programs should think about when and how to leverage the CEO throughout the program. There are times throughout the transformation’s lifecycle where the CEO need to market the strategy, prioritize investments, clear hurdles, and manage conflicts.A transformation implies that the business and operating model is going to change to align to a redefined digital business strategy, target new markets, address growing customer needs, and lev