IDG Contributor Network: To get digital, be the dog

Is my prescription ready?Has my insurance claim been approved?Has my gate changed?These are questions industry analysts at Forrester use to illustrate what they call the “mobile mind shift,” which they define as an expectation that “I can get what I want, in my immediate context and moments of need” on my smartphone.The reflexive way people reach for their smartphones nearly anywhere, anytime, may even call to mind Pavlov’s dogs.Ivan Pavlov won a Nobel Prize fo