IDG Contributor Network: These 3 types of customer data platforms are not one and the same

Gartner found that 89% of businesses are going to compete on the basis of customer experience in the coming years. This new reality has led to a recent surge in interest in customer data platforms (CDPs), and that’s because CDPs solve one of the great challenges companies face today when it comes to customer experience: unifying siloed customer data into an easily accessible and persistent Golden Record to know all that is knowable about customers.Although interest has increased, there is