29-07-2016 18:45 via cio.com

IDG Contributor Network: The tech marketer’s guide to getting acquired

It’s often said that tech companies are bought — not sold. There is something to this. After all, you won’t be driving a “For Sale” sign into your front lawn for customers, suppliers and competitors to see.But while this is a time for discretion, that doesn’t mean you can just sit back and passively wait for offers to roll in.The road to acquisition is different for every company, but the smoothest ones come from blazing a trail that kindles interest along the
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