IDG Contributor Network: The secret to orchestrating your digital mess

As any modern CIO would tell you, workplaces around the world are overflowing with martech tools to help craft the modern customer experience. But funny enough, the tools at their disposal could be the biggest roadblocks standing in their way.I’ve talked a lot about the best-of-breed approach, which is quickly becoming the preferred method for getting the right enterprise tools in the hands of the right people. Adopting this strategy is a good first step, but it isn’t everything. The