IDG Contributor Network: The lines between the consumer Internet and IoT are blurring fast

As retailers look to personalize shopping experiences for their customers, the realm of the "consumer Internet" is looking more and more like the "internet of things." Retailers are using beacons to talk to Bluetooth enabled smartphones, providing much more granular location data. Startups are looking at ways to use video feeds to evaluate emotional reactions to products live in stores, and of course the point of sale device is getting smarter and interacting in new ways with consumer's watches