IDG Contributor Network: The hidden challenges undermining the customer experience

He traveled all around the world and everywhere he wentHe'd use his word and all would say there goes a clever gent—Lyrics from “Supercalifragilisticexpialidocious”
In the movie Mary Poppins, everyone’s favorite nanny shared with the world “the word to say when you don’t know what to say.”Today’s business equivalent of supercalifragilisticexpialidocious is “the customer experience.”The phrase seems to be on the tip of every tongue as th