IDG Contributor Network: The GDPR and the effect on US ad tech

It’s not just you. Since the European Union’s GDPR (General Data Protection Regulation) went into effect on May 25, companies have been ramping up those opt-in boxes, website banners, and emails updating you on the additional permissions needed to track your activity and process your data. And the user experience isn’t the only thing that’s changed. As the impact of the GDPR continues to be felt around the globe by both companies and consumers, it’s crucial to