IDG Contributor Network: The evolution of the domain name

Domain names used to be different: In the early days of the internet, you could simply buy a domain name, and that was that. Now, it’s a whole lot more. It’s an entire branding package for your business or organization.“In many instances, your domain name is the most visible thing about your brand,” says Michael Rader, founder and CEO of Brandroot, a business that offers a creative selection of .com domain names. “You used to see some people design their brand names