IDG Contributor Network: The battle between ERP and CRM for B2B commerce

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to the experiences they enjoy when they shop on Amazon or other consumer sites.Buyers also want more control in the buying process. A recent McKinsey study found that the majority of business buyers now prefer self-service offerings when making repeat purchases.To get there, B2B busin