IDG Contributor Network: The ambient customer experience: physical, digital, virtual and everything in between

My company’s focus is on engaging customers. We work to help retail merchants better engage consumers to encourage loyalty and drive sales. Technology is at the heart of everything we do. In fact, Gartner identified the “ambient user experience” as one of the major technology trends of 2016. In it, “the experience seamlessly flows across a shifting set of devices and interaction channels blending physical, virtual and electronic environment as the user moves from one plac