IDG Contributor Network: Tapping into the WeWork Effect with an app?

Eight short years ago, the words “we” and “work” were innocuous enough. Today, the phrase WeWork can cause a range of emotions including awe, disdain, joy, and, at least for its erstwhile competitors (whose ranks are growing), fear.Using what the New York Times called its “…recipe [of] an industrial chic aesthetic, some big common areas with comfy couches, free beer and piped-in pop music,” the company is rapidly moving beyond its co-working roots and