IDG Contributor Network: Successful CIOs focus on a zero-friction customer experience

The Internet has created a new sense of community – without borders or long-distance charges.  This digital frontier has forever changed the way we live our offline lives. CIOs play a more pivotal role in shaping the way we interact with brands than ever before.Sharing a house, a car, or even pets, are all possible thanks to a digitally enhanced economy. The digital generation prefers access over ownership. Instead of building a life around what they own, they prefer finding meaning a