IDG Contributor Network: Subscriptions are more than just flipping a switch

One of the great things about working in technology is the never-ending challenge of working in an industry that is continually shifting under your feet. Like navigating stepping stones across raging rapids, very real technological change drives the need to keep moving or perish. And, nobody loves to talk up the next wave of change like people in tech. Each one creates a fundamental shift that requires re-examining assumptions and re-thinking the art of the possible.Right now, one of these waves