IDG Contributor Network: Storytelling in the C-suite

Seemingly out of nowhere, storytelling has become trendy. These days everyone’s a storyteller: marketers, IT executives and even CEOs. The axiom that everyone’s got a story to tell has never been more apt.I was telling stories before it was a thing. Nearly 20 years ago I wrote a screenplay. (I live in L.A. where writing a screenplay is like driving: Everyone does it, but not many do it well.)  Screenwriting is a serious exercise in structure and rigor. I took several workshops&m