IDG Contributor Network: Software companies should be disrupting industries, not workflows

It’s time to rethink how software and platform services work, and go back to where we started -- helping digital teams work better.Believe it or not, enterprise organizations often come with systems and tools already in place. Teams take months to master new software, and it’s highly impractical to suggest that competing solutions don’t have tactical value, or that people are willing to change vendors at the drop of a hat. Once we accept that competitors may be beneficial to yo