IDG Contributor Network: Retail innovation: Words to the wise

The last few years have hit the retail industry hard, from social and economic upsets to the huge impact of ecommerce and the proliferation of consumer technology. The playing field is no longer level, the playbook has been rewritten and the rules redefined.Nowhere is this more evident than in the field of innovation – what it used to mean even a couple of years ago and what it means now are two entirely different things.When CIOs were first challenged with revitalising the retail experie