IDG Contributor Network: Playing the startup game: Work hard, play harder and keep learning

The idea of a startup, though enticing and with potential to make stars out of nothingness, is often fraught with uncertainty and countless unimaginable perils. Dreamy-eyed, wannabe entrepreneurs have only got the Mark Zuckerbergs and Elon Musks to look up to and emulate, while there are probably millions of startup ideas that met with tragedy — financial and personal.Most entrepreneurs, and the growth hackers and digital marketing evangelists they hire, believe that a brilliant idea and a