IDG Contributor Network: Planning for the worst: Crisis communications 101

Every company – tech-focused or not – will eventually face a crisis. An unhappy and outspoken customer, an egregious misstep by an employee, a product malfunction. Yet, half of U.S. companies don’t have a crisis communication plan. Rather than a nice-to-have, you need to think of this as a must-have insurance policy against something that could, at best be an annoyance and at worst, sink your business.No one is immune to a crisis gone awry. Think of the fire Samsung had to put