IDG Contributor Network: More ecommerce predictions for 2016

Following on from my previous post about what's in store for ecommerce in 2016, here's the second part, which is focused on more trends that I believe we'll see this year.Building in-house teams
Optimization strategies are only as strong as the insight and strategy that drives them. Digital marketing experience and expertise will be in high demand again this year, and not necessarily from agencies and third parties. Although a trend that has been building over the past few years, I expect to see