IDG Contributor Network: Manage your unconscious bias

The expression “Don’t judge a book by its cover” reminds us to avoid making decisions based on outward appearance, what you see is not always what you get.If you met an older gentleman with long disheveled hair would you think Einstein or indigent? How you make this distinction is individualized based on established patterns that your brain applies. These decision processes happen without conscious thought. While pattern recognition allows you to act without continually evalua