IDG Contributor Network: IT leaders: you don’t have to be the business

“The greatest ability in business is to get along with others and influence their actions.” – John HancockIt’s a common refrain these days: in order to gain the respect and support of their C-suite colleagues, IT leaders need to "be the business." It’s a handy mantra for many executives who either work for companies that don’t truly understand technology’s importance to their success or need to buttress their own shaky self-confidence.Who is "the busines