IDG Contributor Network: IT executive sponsors need to articulate a compelling vision

A friend recently asked for help shaping her new title and job description. On the surface it was a straight-forward ask: put together a compelling set of activities and outcomes summarizing all she does, then assign it a snappy name. Like most C-level technology executives of a large enterprise, she owns a wide span of control across IT operations, Risk, finance, suppliers, and innovation. I asked her what she felt was the highest, best use of her time in the organization. She thought about it