IDG Contributor Network: Is your company a retailer? Should it be?

If you walk into a traditional retail store, there’s inevitably a salesperson standing near a display, folding or rearranging something, who asks some variation of the magic question: “What can I help you find today?” Their goal isn’t necessarily to straighten the display, or even to be polite, but rather to establish a relationship with that customer, discover their pain points and help them solve whatever they happen to be—finding the perfect graduation dress, th