IDG Contributor Network: Is your big data effort a big deal?

Big data is a term that is tossed around quite a bit these days. In Gartner parlance, it’s at the top of the hype curve. Mention “big data” and people imagine answering impossibly hard JEOPARDY!©questions effortlessly. The reality is that big data IS a big deal, but you need to invest significant effort to make sure that your company is getting valuable outcomes from this venture, not just hype. My company, Synchrony Financial, recently conducted a survey and determined th