IDG Contributor Network: In the age of cloud, outsourcing won't work; develop in-house software talent

We are going through a tech explosion. Everything is becoming software defined. No matter what business you are in, your entire existence depends on software technology. In fact unless you are running your company under a rock, by now you have become a software company. BMW, Comcast, AT&T, Uber, Airbnb, Target, Walmart, Netflix...pick your brand name, they are all software companies.
John Donovan, Chief Strategy Officer and Group President, Technology and Operations at AT&T once said, "