IDG Contributor Network: In praise of personalized pricing

Singer-songwriter Carsie Blanton uses an appealing CD sales pitch in her live performances.  She says, “I believe music is more important than money. But I like money.  So, pay what you wish.  That doesn’t really mean free. If you’re broke, sure the CD is free.  But if you’re wealthy, its $10,000.”The audience laughs, which reveals an interesting fact about personalized pricing.  For most people, it seems intuitively fair.  People who