IDG Contributor Network: How voice search is transforming digital marketing

Last night, I was cooking dinner and then wondered what NBA games would be on national television. I grabbed my phone, but rather than typing “NBA TNT” on my browser, I asked the Microsoft Cortana and promptly got the answer I sought.Moments like these are an example of how voice searching has grown in popularity thanks to the development of virtual assistants like Cortana, Amazon Alexa, and the newer Google Assistant. These virtual assistants, combined with how mobile search has bec