IDG Contributor Network: How transparency should play a role in marketing

As new modes of communication have opened up and it’s become easier than ever to convey timely and relevant information to the masses, the very messages being transmitted have become less and less transparent. It’s as if the simplicity of communicating has made it more difficult to be honest and forthcoming.One area where we see a lack of transparency is marketing. As much as we’d all like to say that our brands are 100 percent transparent in their marketing efforts, this simpl