IDG Contributor Network: How to overcome the top challenges of achieving identity resolution

No matter the enterprise industry, common business practices today require personalization at scale, in terms of both volume and speed of resolution, with identity resolution at the core. Identity resolution consists of combining what is already known about individuals through personally identifiable information (PII) such as email, mailing address, birthday, home and mobile phone numbers, or other first-party identifiers, with data that marketers can purchase from a third-party to know more ab