IDG Contributor Network: How to narrow the CMO-CIO divide

In a recent article, “CIO and the future of IT”, George Colony of Forrester Research offered an insightful assessment of the challenges and opportunities surrounding CIOs and suggested a number of strategic imperatives for future success:“Most companies suffer from a digital divide, because the IT function is separated into two parts – they are business technology (BT) overseen by chief marketing officers (CMOs) and back-office (BO) led by chief information officers (CIOs