IDG Contributor Network: How to avoid a digital strategy failure

There's a lot of shiny new objects in space – in the digital space, that is. So, there's a lot going on in organizations – from integrating social networks to accepting electronic payments to going mobile to data-driven decision-making to transforming into a “digital organization.”With so many potential assets demanding new initiatives, executives are busy devising "digital strategies." Of course, vendor-pushed technologies could meet real organizational needs t