IDG Contributor Network: How technology and data shape digital marketing in healthcare in an on-demand era

The digital transformation of healthcare, driven by the shift toward value-based care (VBC), is also a mandate for improving patient engagement and a new approach to healthcare marketing. Digital officers in healthcare today are focusing on improving patient experiences, responding specifically to the need for transparency and control over healthcare costs in the face of soaring health insurance premiums and higher deductibles.As patients increasingly turn to independent platforms such as Leapfr