IDG Contributor Network: How sports clubs can use data to secure their futures

Data analytics are widely used in sport “on the field” to improve performance and boost results. A Formula 1 car can take hairpin bends at breath-taking speeds thanks to the analysis of data collected from sensors. Data generated by the positioning of rugby players in scrums influences coaching and play strategies. The International Association of Athletics Federations (IAAF) has collected and studied data from cameras worn by athletes during the World Athletics Championships, to opt