IDG Contributor Network: How privacy and personalization intersect in our data-filled world

The data paints an even bleaker picture: studies show that 96 percent of consumers are concerned about data  privacy, but if a company sends irrelevant info, 65 percent of consumers will unsubscribe from their mailing list, 47 percent will ignore all future communications, 16 percent will stop purchasing products from the company, and 11 percent will complain about the company to others.So how do these two seemingly contradicting concepts come together for businesses in